a bit like a meeting of the Nutella minds, or an NAA: Nutella Addicts Anonymous meeting,” e-mailed Rosso, an American living in Italy.Īll Nutella addicts are not underground - or online. “I thought it would be great to have a day where we could eat and cook with Nutella without shame. 5 as World Nutella Day, which has a growing following. Two years ago, bloggers Sara Rosso and Michelle Fabio even designated Feb. (The two most popular pages, in order: Barack Obama and Coca-Cola.) Simpson with a little more than 2 million. Maybe it’s the idea of spreadable chocolate, or maybe it’s the deeply satisfying combination of chocolate and hazelnuts, but there’s something about Nutella that inspires the kind of devotion usually reserved for federally banned substances.Ĭheck out some of those Google results and you find eGullet threads, Flickr galleries, MySpace videos and rapturous blog posts, where recipes that make use of Nutella proliferate in a seemingly endless riff, like conspiracy theories or suggestions for what to name the Obama First Dog.Īccording to, Nutella’s Facebook page ranks third in number of fans, having just moved past Homer J. Knifed onto a slice of bread, or smeared over crepes or waffles, it’s a simple snack that (as my children and the Ferrero Co., which makes the product, like to point out) is even vaguely wholesome.
#Rosa mariotti growing up italian nutella recipe full
If, however, you’re the sort of person who keeps a jar of Nutella hidden under the sink or the mattress if you’ve ever carefully spooned all the Nutella out of the center of the jar so that it still looked full to outside observers if you’ve asked friends to smuggle Nutella back from Europe (devotees swear European-made Nutella tastes different) if, for heaven’s sake, you’ve ever bought 10 pounds of raw hazelnuts to try to make it at home, then welcome.Īs members of Nutella’s secret handshake society will tell you, it’s a blend of hazelnuts and chocolate - or rather, nuts, cocoa, sugar, skim milk, oil and a few other flavorings and emulsifiers - that’s been ground to a blissfully smooth, creamy spread.
If you think this is foodie hyperbole, you’re just not among the initiated. It can be an obsession, a habit, even a cult. Which is about twice what you get when you Google “chocolate chip cookies” - and several times as many as the phrase “Valentine’s Day chocolates.” You might want to remember that this weekend.īecause Nutella isn’t just junk food with a European pedigree.
Do a Google search for “Nutella,” the Italian hazelnut-chocolate spread that comes in a squat jar like peanut butter and is often found right next to it in grocery aisles, and you’ll get about 5 million results.
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